Commemorating Regional Empire, Part II: “A Pacific Metropolis,” San Franciscan Visions of Urbane Grandeur

September 19, 2012 § Leave a comment

Imagining an Urban Utopia

(Part I @ “Commemorating Regional Empire“)

In Part I, we introduced the concepts of the Pioneer Myth and its interpretive framework. According to much of the historiography, San Francisco as theĀ “Pacific Metropolis” was not codified in local and popular rhetoric until after the turn of the century and especially in the wake of the Panama-Pacific Exposition (1915).[1] However, in the 1890s this urban identity seemed to already dominate many of the leading civic, business, and cultural elites’ rhetoric, including the largest newspapers of de Young and Spreckles. In 1897, the rush to the Klondike Gold Rush in particular, as well as European and Asian imperial conflicts, dominated the foreign media coverage in the papers. The reporting of these stories and the editorials that followed revealed an entrenched awareness of San Francisco as the regional metropolis of the Pacific coast. As I had mentioned in a previous post, “Commemorating Regional Empire, Part I,” San Francisco’s commercial-civic elite were especially vocal about their city’s regional dominance on the Pacific coast. What was it that the commercial-civic elite were so eager to express? What was it about San Francisco and its past that they thought was so exceptional? How did they explain the roots of their present success? And how did these ideas relate to the understanding of American Exceptionalism expressed in national politics and the media of the late 19th century?

New Era Edition

Image of California’s Minerva in “New Era Edition” of The San Francisco Call (December 19, 1897).

Throughout the headlines of the San Francisco Chronicle, Call, and Examiner, the rush north to the Yukon Territory was framed and seemingly appropriated as what they saw as a naturally Californian and particularly San Franciscan event. Their understanding of San Francisco’s dominance over the Pacific Coast region led them to think it was only natural that the city would encapsulate and integrate the emerging markets into its urban grasp.[2] The city’s dominance in western mining, and its advantages as a supply route of the explosive Klondike market were expressed very forthrightly and implicitly in editorials, reports, and published opinions throughout November and December, 1897. The crisis in the Yukon Territory at Dawson City during the winter of 1897-98 becomes, for example, an opportunity for the editors of the Call and Chronicle to demonstrate not only their superior coverage of an event in a distant land, but also the logistical abilities of the city to come to the starving community’s aid. Only San Francisco, they argued, had the ability to mount and successfully outfit such a grand humanitarian operation to rescue the starving miners at Dawson City.

This understanding of the city’s significance was also expressed at the expense of other regional hubs like Seattle and Los Angeles.[3] One troubled relief effort for Dawson City by western regional competitor Seattle, for instance, leads to a media discussion of how the San Franciscan effort will be much more successful due to its superior people and natural urban advantages. Daily and weekly updates of ships in and out of the bay bolstered their claims of the superiority of San Francisco’s port and her sister city, Oakland with its supporting role. Interestingly, this urban identity demonstrated by the pages of the Chronicle and Call silences the fact that many of the migrants to the Arctic Circle were of many nations and ethnicities and in fact did not travel through San Francisco. Yet since many, and according to their claims the vast majority, would consume products transported by San Francisco on their way to the Klondike, these migrants would be commercial surrogates for San Francisco’s imperial grandeur in expanding markets.[2]

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